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What our readers say

"I started my business over 4 years ago with a well known educational
franchise. Unfortunately, the marketing advice I received resulted in the
wasting of many thousands of pounds (not an exaggeration!). Since
purchasing Gordon's 3 Shoestring titles, (and branching out on my own), my marketing and advertising spend has significantly shrunk whilst my business
has grown. I recommended them to the franchise when I was with them
and I continue to recommend them to anyone who is starting out in
business, or indeed, anyone who has wasted money with glib sales
people who always promise so much and fail to deliver.
Three books for £20.00? A bargain; what are you waiting for?"

Lindsay Philp - The Wadebridge Learning Centre
www.lindsay-philp.co.uk

Although we met when I was starting out in business several years ago,
I am still using your book "Successful marketing on a shoestring".
This book has proved invaluable to me, with many practical pointers and
much wise advice. There are many "wolves" out there willing to take your
money for very little return but I have stuck to your sensible basic advice and
tried to invest my money wisely. I would recommend this book to anyone
either starting out in business or already running a successful one.
Many thanks for all your help and support.

Louise Garman / Louise Garman Interiors - www.louisegarman.net

"The series of booklets he has produced are essential reading for
anyone wishing to do things the right way first time"

Steven Speed and Phillip Seaton - www.wingmirrorman.co.uk

"The books 'Successful Marketing On A Shoestring', 'Successful Advertising
On A Shoestring' and 'Customer Care On A Shoestring' have been
hugely helpful. They are very clear and concise without being dry. They are invaluable for a 'Novice' like myself."

Rosie Grant - Natural Endings Funeral Services
- www.naturalendings.co.uk

"They all talk straightforward common sense, in a field too often filled
with pretentious jargon. "

Malcolm Curtis Head of Business Studies, Bury Grammar School Boys
- www.bgsboys.co.uk

"The On a Shoestring series of books are a valuable addition to any
marketer's library, from just starting out to 20+ years of experience, there is something you can take away and use practically. Whether it's how to do
the right thing first time or reminding you of the all too often forgotten basics.
I love these booklets"

Diane Earles DipM MCIM MAAT Chartered Marketer
Regional Director North, The Chartered Institute of Marketing
- www.cim.co.uk

"I hope that you will take full advantage of the revised edition of Successful Marketing on a Shoestring as I did when it was first published in 1997.
Leapfrog Computers have now been trading for 8 years and have been
awarded six major business awards. I truly believe that a large proportion
of our success has been down to this booklet. Using this has been the
best thing I ever did."

Lee Bevan Managing Director, Leapfrog Computers Ltd
- www.leapfrogcomputers.co.uk

"Quite often as businesspeople we forget the basics, which these booklets
bring home to you in a fun way."

Derek Barnes Meercat Communications Ltd - www.meercom.co.uk

"This booklet is to be kept close at hand and referred to regularly. It reminds
us all that customer care is the most important part of the success or
failure of any business."

National Association of the Self-Employed

"I particularly enjoyed Gordon's Successful Marketing on a Shoestring
publication. A handy manual on how to effectively market your business.
It is easy to read and contains a multitude of examples on a variety of
subjects, like how to write a good news release or how to gain
free publicity."

Val Robinson Furness Enterprise Ltd, Barrow-In-Furness
- www.furnessenterprise.co.uk

"Gordon Jones excellent shoestring booklets are practical and brief, and
pack a lot of good advice into 24 pages each. Written from a UK perspective,
they concentrate on affordable actions small businesses can take."

PRIME Business Club (for people over 50 starting or running a
business in the UK) - www.primebusinessclub.com

"Successful Marketing on a Shoestring is a must if you're thinking about promoting your services or if you are planning a health related campaign.
It has become the jargon buster and quick refernce guide for my desktop.
Gordon Jones provided realistic and transparent advice from start to
finish however big or small your campaign will be."

Liz Burns RMN BNurs (Hons) Manchester Public Health
Development Service - www.manchesterpublichealthdevelopment.org

"The books are ideal for teaching aspects of Business Studies at a range
of levels. We feel the books are going to be very useful for our pupils who
follow a Business Studies course and those involved in setting up their
own enterprises. We especially like the way you have used clever and
amusing illustrations to compliment the text."

Mrs S Packer Park View Business and Enterprise School, Birmingham
- www.parkview.bham.sch.uk

"Being a relatively small independent retailer, we are always looking for
ways to optimise our products and use our customer base to its full
potential. The points raised in the Successful Marketing and Successful
Customer Care booklets, I found extremely helpful in bringing to my attention ways of promoting the benefits of our products and ways to stay in touch
via regular newsletters."

Debbie Clark Harpers Food - www.harpersfood.co.uk