Successful Marketing On A Shoestring

Booklet Only £8.00 each

Over 10,000 copies have been sold of this much acclaimed 24-page booklet since it was first published in 1997. It was revised in 2005 and 2009 but still retains its jargon free approach.

Take a look inside and you will be delighted at the amusing illustrations used to compliment the text.

Bought by companies both large and small, charities, housing associations, schools and colleges it has proved to be a great introduction to marketing for it is packed with lots of practical ideas and none of which cost an arm and a leg to implement.

A4 24 pages First published 1997 Revised 2005 and 2009
ISBN 1 902128 001

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Successful Customer Care On A Shoestring

Booklet Only £8.00 each

Practising exceptional customer care in any business is essential for continuing success. Customers now expect the wow factor when they deal with your business. This booklet is packed with ideas that can be implemented without any cost to your business but the rewards you will reap will be tremendous.

Ideal as a training tool, one for all staff.

A4 24 pages, first published 1999, revised 2006 and 2009.
ISBN 1 902128 01-X

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Successful Advertising On A Shoestring

Booklet Only £8.00 each

Despite the rapid growth in e-commerce media opportunities many small companies and organisations find that advertising to other trades or to the consumer produces results. In our experience however we find that many advertisements lack punch and sometimes appear in the wrong medium for a particular audience.

You can improve your advertising efforts by following the many hints and tips given in this booklet and in turn save yourselves money and heartache.

Look inside to view some of the detail contained in this booklet. It also includes a handy promotional checklist to help you select the right medium to carry your advertisement.

A4 24 pages, first published 2003
ISBN 1-902128-02-8

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How to Present and Sell Yourself Successfully

Booklet Only £8.00 each

A4 24 pages.

Successful Presentations: Enabling Students to be more successful in selling themselves and their ideas.

Working with more than 10,000 students each year we have noticed how many of them lack the confidence to make a good presentation, particularly to an audience, or when they are doing mock job interviews. Presentational skills are critical for obtaining the college placement or job they need.

First published 2009
ISBN 978-1-902128-03-0
Classroom sets of 15 available at www.e4a.org.uk.